In 2025, GoDaddy went back to the SuperBowl for the first time in 8 years. And we used it to launch our biggest product in years - GoDaddy Airo - an AI-based website and brand builder for small businesses. As ECD, I creatively led this campaign that not only got us back in the big game - but won us the Cannes Lion Grand Prix. I got to hire and guide our fantastic agency partners, Quality Meats, as well as lead our internal team for this massive joint effort. “It’s Like You Know What You’re Doing,” became on of our most successful campaigns ever after doubling traffic to godaddy.com and Airo supscriptions.
