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 ︎ Adam Nowak | Creative Leadership                    
                                      About
Positioning PETCO as the place "Where healthy pets go," has resulted in huge sales gains and much public love for the company's new chairman, Buster. Directed by Kinka Usher. 





The new Chairman of Petco is hell-bent on making your pet healthier. This was his introduction to the world in USA today and wild postings.



Research showed a huge barrier to buying our pet food was that people knew where their nearest WAL MART was located, but not Petco. Our direct mail work included personal directions and map from you address directly to the nearest store.
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