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 ︎ Adam Nowak | Creative Leadership                    
                                      About
SIFF is the movie experience you can't get at home. So we made an integrated campaign where the story of going to SIFF is just as interesting as the films you watch.  Directed by Electric Sheep.



We invented a game with the audience called SIFF Movieoke that’s now played before every film.  Fans get to scream out their favorite movie lines as if they were the star. Here's just a few.















In the lobby, we created a VR experience where the viewer could be the star of a movie scene. Play around with in in the upper right hand corner



Branding for the event around town.



Digital teaser posters were spread on social channels.


And sharable fun in the lobby.
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