https://adamsgreatesthits.com Adam Nowak Creative Thu, 09 Apr 2026 00:37:05 +0000 https://adamsgreatesthits.com en https://adamsgreatesthits.com/GoDaddy-The-Daddy-Of-Domains Thu, 09 Apr 2026 00:37:05 +0000 Adam Nowak Creative https://adamsgreatesthits.com/GoDaddy-The-Daddy-Of-Domains We were not in the ‘26 Superbowl. But we found out SquareSqace’s ad was going to be focused on securing domains. Great, but GoDaddy is the World’s #1 Domains provider with a number of sites under mangagment that dwarfs all our competiors combined. So we had some good natured fun with our rival by showing up everywhere on social where they posted their ad - telling them how much we love them getting the word out about the importance of domains, but politiely reminding people who the Daddy is with a message from Walton Goggins, who just so happens to be The Daddy Of The Internet.&nbsp; ACDs: Matt Krivanek, Frank Traynor. Creative Team: Jalyn Prewitt, Yu Chang. Producers: Hugh Broeder, Will Wollett. Director: Rick Darge, Prod Co. Social writers: Jonathan Graziano, Chris Cantu. <img width="2480" height="1556" width_o="2480" height_o="1556" data-src="https://freight.cargo.site/t/original/i/be1ecd25590455bfbde96a752f8a29b7fe996fb2c2233aeba0b6c949251009fc/Screenshot-2026-08-05-at-1.21.32PM.png" data-mid="251002406" border="0" src="https://freight.cargo.site/w/1000/i/be1ecd25590455bfbde96a752f8a29b7fe996fb2c2233aeba0b6c949251009fc/Screenshot-2026-08-05-at-1.21.32PM.png" /><img width="2486" height="1566" width_o="2486" height_o="1566" data-src="https://freight.cargo.site/t/original/i/543eaaf4f430e4e70a5aff76878f363a9288e5f8046fe89eb2789d1d2f7bd3d5/Screenshot-2026-08-05-at-1.21.06PM.png" data-mid="251002413" border="0" src="https://freight.cargo.site/w/1000/i/543eaaf4f430e4e70a5aff76878f363a9288e5f8046fe89eb2789d1d2f7bd3d5/Screenshot-2026-08-05-at-1.21.06PM.png" /><img width="1614" height="888" width_o="1614" height_o="888" data-src="https://freight.cargo.site/t/original/i/ba9faabf24223e87e4fe04eaf867a52dd37b59b72e118eb3c181c06c476ae2a1/Screenshot-2026-08-05-at-1.35.08PM.png" data-mid="251002558" border="0" src="https://freight.cargo.site/w/1000/i/ba9faabf24223e87e4fe04eaf867a52dd37b59b72e118eb3c181c06c476ae2a1/Screenshot-2026-08-05-at-1.35.08PM.png" /> https://adamsgreatesthits.com/GoDaddy-Walton-Goggins-Superbowl Mon, 10 Feb 2025 22:19:15 +0000 Adam Nowak Creative https://adamsgreatesthits.com/GoDaddy-Walton-Goggins-Superbowl In 2025, GoDaddy went back to the SuperBowl for the first time in 8 years. And we used it to launch our biggest product in years - GoDaddy Airo - an AI-based website and brand builder for small businesses. As ECD, I creatively led this campaign that not only got us back in the big game - but won us the Cannes Lion Grand Prix. I got to hire and guide our fantastic agency partners, Quality Meats, as well as lead our internal team for this massive joint effort. “It’s Like You Know What You’re Doing,” became on of our most successful campaigns ever after doubling traffic to godaddy.com and Airo supscriptions. <img width="1486" height="846" width_o="1486" height_o="846" data-src="https://freight.cargo.site/t/original/i/85a1293bdd9380ab88eff909adc33a3ab85ab5b89aca3566a3c78ae577de3698/Screenshot-2026-01-05-at-11.44.15AM.png" data-mid="242466866" border="0" src="https://freight.cargo.site/w/1000/i/85a1293bdd9380ab88eff909adc33a3ab85ab5b89aca3566a3c78ae577de3698/Screenshot-2026-01-05-at-11.44.15AM.png" /> <img width="1504" height="868" width_o="1504" height_o="868" data-src="https://freight.cargo.site/t/original/i/68178e03a36a04f51009abeb5d2a12ba5c2f5c20ca7d2abecaa07ad3a010456a/Screenshot-2026-01-05-at-11.38.46AM.png" data-mid="242467072" border="0" src="https://freight.cargo.site/w/1000/i/68178e03a36a04f51009abeb5d2a12ba5c2f5c20ca7d2abecaa07ad3a010456a/Screenshot-2026-01-05-at-11.38.46AM.png" /> https://adamsgreatesthits.com/ZILLOW-x-Disney Wed, 20 Sep 2023 23:23:19 +0000 Adam Nowak Creative https://adamsgreatesthits.com/ZILLOW-x-Disney We upped our partnerhship game during my time at Zillow. The collaboration with Disney’s Haunted Mansion was a natural one. It gave us a great chance to embed ourselves in culture and tell our unique Agent story. CDs: Ryan Karell, Anna Siegel. Senior Creatives: Nick Flora, Whitney Owen. And this was an extra "agent" tour where superfans could take a tour and see parts of the house the movie didn't show. <img width="1898" height="1042" width_o="1898" height_o="1042" data-src="https://freight.cargo.site/t/original/i/49567b6809310746c21ed73681f55199726d60df5bd7ca8db3419bdb7c13d013/Screen-Shot-2023-09-22-at-6.22.47-PM.png" data-mid="191612143" border="0" src="https://freight.cargo.site/w/1000/i/49567b6809310746c21ed73681f55199726d60df5bd7ca8db3419bdb7c13d013/Screen-Shot-2023-09-22-at-6.22.47-PM.png" /> https://adamsgreatesthits.com/GoDaddy-NIL-Athletes Sun, 16 Feb 2025 07:30:09 +0000 Adam Nowak Creative https://adamsgreatesthits.com/GoDaddy-NIL-Athletes With Name, Image &amp; Likeness deals - college sports has dramatically changed in recent years. Using our partnership with Arizona State University, we’re aiming to be the provider atheletes can turn to to build their own personal brands. “Own your game, build your name” is our first social-first effort into this space and a creative platfrom to connect with a younger generation of brand-builders and entreprenuers. Prodcution Co: Camp4. Creative Team: Jayln Prewitt and Yu Chang. Producers: Sophie Harris, Wil Wollett. https://adamsgreatesthits.com/ZILLOW-Virtual-Haunted-House Sat, 23 Sep 2023 00:36:49 +0000 Adam Nowak Creative https://adamsgreatesthits.com/ZILLOW-Virtual-Haunted-House <img width="2306" height="1756" width_o="2306" height_o="1756" data-src="https://freight.cargo.site/t/original/i/b47b8696e8693fc98544e20925a3c5469a423e658a93db35c797b4870309df1d/Screenshot-2023-10-31-at-2.48.22-PM.png" data-mid="195486624" border="0" src="https://freight.cargo.site/w/1000/i/b47b8696e8693fc98544e20925a3c5469a423e658a93db35c797b4870309df1d/Screenshot-2023-10-31-at-2.48.22-PM.png" /> ACD’s: Ryan Karell, Anna Siegel. EP: Peter Albrycht. Prod Co: MediaMonks <img width="2046" height="1910" width_o="2046" height_o="1910" data-src="https://freight.cargo.site/t/original/i/29d22941710b50583b2b9513578f4c0d43f2f93fe94c173bacc91cff21b896f7/Screen-Shot-2022-08-02-at-8.04.57-PM.png" data-mid="191610169" border="0" src="https://freight.cargo.site/w/1000/i/29d22941710b50583b2b9513578f4c0d43f2f93fe94c173bacc91cff21b896f7/Screen-Shot-2022-08-02-at-8.04.57-PM.png" /><img width="2558" height="886" width_o="2558" height_o="886" data-src="https://freight.cargo.site/t/original/i/e2a1a27d9bcfe6f17e964d7c7f108afc3924f620645f03b8ff5ad313f57e3539/Screen-Shot-2023-09-22-at-6.31.33-PM.png" data-mid="191612954" border="0" src="https://freight.cargo.site/w/1000/i/e2a1a27d9bcfe6f17e964d7c7f108afc3924f620645f03b8ff5ad313f57e3539/Screen-Shot-2023-09-22-at-6.31.33-PM.png" /> https://adamsgreatesthits.com/ZILLOW-Let-s-Get-You-Home Wed, 20 Sep 2023 23:04:32 +0000 Adam Nowak Creative https://adamsgreatesthits.com/ZILLOW-Let-s-Get-You-Home In 2022, Zillow went through radical changes. People always knew and loved us for search and find - but now the business is evolving to end-to-end homebuying. Let’s Get You Home was our first chance to get that meaty message out. I helped manage, champion and guide the film work - done by our wonderful agency partners at 72andSunny - while also leading our internal team to create the hundreds of integrated assets that went into the market. <img width="1954" height="1156" width_o="1954" height_o="1156" data-src="https://freight.cargo.site/t/original/i/dcc070c2cf28709a541732e26af4a9ca387e8fc6c68f3ce6a25f48f56b6793e4/Screen-Shot-2023-09-22-at-5.17.46-PM.png" data-mid="191609725" border="0" src="https://freight.cargo.site/w/1000/i/dcc070c2cf28709a541732e26af4a9ca387e8fc6c68f3ce6a25f48f56b6793e4/Screen-Shot-2023-09-22-at-5.17.46-PM.png" /> <img width="1920" height="1056" width_o="1920" height_o="1056" data-src="https://freight.cargo.site/t/original/i/0380f5898002061d43c90dd8908ac64c25f079eba8b8eba9a900506add8e7b17/Screen-Shot-2023-09-22-at-1.10.44-PM.png" data-mid="191596436" border="0" src="https://freight.cargo.site/w/1000/i/0380f5898002061d43c90dd8908ac64c25f079eba8b8eba9a900506add8e7b17/Screen-Shot-2023-09-22-at-1.10.44-PM.png" /> https://adamsgreatesthits.com/ZILLOW-Social Wed, 03 Aug 2022 03:10:07 +0000 Adam Nowak Creative https://adamsgreatesthits.com/ZILLOW-Social With our production team, I implemented, and creatively lead our Social Strike Force. A rotating team of internal creatives, agency partners and straight up assassins. By streamlining approval layers and focusing on speed, we delivered over 40 educational, yet delightful posts a month across all channels. This style allowed us to react in real time to timely events. We did The NBA House Draft with our agency partners, FIG. The Twitter effort recommended new homes to top draft picks in their new cities. <img width="2280" height="1234" width_o="2280" height_o="1234" data-src="https://freight.cargo.site/t/original/i/68383f97869bd2b55ec90ed80d7338f836e2b7c3c745072ca416d152d75cf669/Screen-Shot-2022-08-05-at-1.22.54-AM.png" data-mid="149684528" border="0" src="https://freight.cargo.site/w/1000/i/68383f97869bd2b55ec90ed80d7338f836e2b7c3c745072ca416d152d75cf669/Screen-Shot-2022-08-05-at-1.22.54-AM.png" /> <img width="2486" height="1150" width_o="2486" height_o="1150" data-src="https://freight.cargo.site/t/original/i/8009d308f110b056d3eb977097659c761e83cbe4206715af62cc28013af55bb4/Screen-Shot-2022-08-05-at-1.22.10-AM.png" data-mid="149684582" border="0" src="https://freight.cargo.site/w/1000/i/8009d308f110b056d3eb977097659c761e83cbe4206715af62cc28013af55bb4/Screen-Shot-2022-08-05-at-1.22.10-AM.png" /><img width="1880" height="876" width_o="1880" height_o="876" data-src="https://freight.cargo.site/t/original/i/db38b1937240ba55816dc7cfa8fdbddf86ccc75fd18d15b31a93625208633a5f/Screen-Shot-2022-08-05-at-1.32.29-AM.png" data-mid="149684586" border="0" src="https://freight.cargo.site/w/1000/i/db38b1937240ba55816dc7cfa8fdbddf86ccc75fd18d15b31a93625208633a5f/Screen-Shot-2022-08-05-at-1.32.29-AM.png" />It also allowed us to stockpile a bank of endlessly repteatable ideas we could always turn to when we need a fast post. We built this “cottage core” tool kit that’s a big, beautiful enough idea to house any kind of messaging we might need. Social is a great place for info-tainment. “Zimplified” is one of the quick-turn properties we invented to help make complex real-estate concepts short, simple, and delightful.Some fun posts for #nationalpetsday. <img width="942" height="1518" width_o="942" height_o="1518" data-src="https://freight.cargo.site/t/original/i/83359115ba9f09d194b7b7842452b0f218385b620bf050a9db3e8c8c219a7db7/Screenshot-2023-10-20-at-8.45.59-PM.png" data-mid="194373210" border="0" src="https://freight.cargo.site/w/942/i/83359115ba9f09d194b7b7842452b0f218385b620bf050a9db3e8c8c219a7db7/Screenshot-2023-10-20-at-8.45.59-PM.png" /> <img width="960" height="1540" width_o="960" height_o="1540" data-src="https://freight.cargo.site/t/original/i/c5ad29946acff550c21e605bba975d9beecce2fc9daf180faf0b4c05a3ccfca0/Screenshot-2023-10-20-at-8.45.34-PM.png" data-mid="194373211" border="0" src="https://freight.cargo.site/w/960/i/c5ad29946acff550c21e605bba975d9beecce2fc9daf180faf0b4c05a3ccfca0/Screenshot-2023-10-20-at-8.45.34-PM.png" /> <img width="964" height="1550" width_o="964" height_o="1550" data-src="https://freight.cargo.site/t/original/i/3acd073d8baa085a28eacb3a644c44113f228262aed52a70111db18485baeb25/Screenshot-2023-10-20-at-8.45.11-PM.png" data-mid="194373194" border="0" src="https://freight.cargo.site/w/964/i/3acd073d8baa085a28eacb3a644c44113f228262aed52a70111db18485baeb25/Screenshot-2023-10-20-at-8.45.11-PM.png" /> We want to be useful to our customer on social media. Ten Second Tutorials defines dry real estate terms in an easy to digest format.&nbsp; <img width="680" height="1210" width_o="680" height_o="1210" data-src="https://freight.cargo.site/t/original/i/8592f11c387c014e5b2a5dd05ebedc6ee5aa4de5a30624699c44e9449cacb870/Screenshot-2023-10-20-at-7.59.16-PM.png" data-mid="194371031" border="0" src="https://freight.cargo.site/w/680/i/8592f11c387c014e5b2a5dd05ebedc6ee5aa4de5a30624699c44e9449cacb870/Screenshot-2023-10-20-at-7.59.16-PM.png" /> <img width="688" height="1206" width_o="688" height_o="1206" data-src="https://freight.cargo.site/t/original/i/8cfe5a9a677fade177442373b75d4b1c5c4f9a3861565520779bf29deb84de1d/Screenshot-2023-10-20-at-7.58.58-PM.png" data-mid="194371036" border="0" src="https://freight.cargo.site/w/688/i/8cfe5a9a677fade177442373b75d4b1c5c4f9a3861565520779bf29deb84de1d/Screenshot-2023-10-20-at-7.58.58-PM.png" /> &nbsp; https://adamsgreatesthits.com/SIFF-Starring-You Wed, 09 May 2018 03:38:20 +0000 Adam Nowak Creative https://adamsgreatesthits.com/SIFF-Starring-You SIFF is the movie experience you can't get at home. So we made an integrated campaign where the story of going to SIFF is just as interesting as the films you watch.&nbsp; Directed by Electric Sheep. We invented a game with the audience called SIFF Movieoke that’s now&nbsp;played before every film.&nbsp; Fans get to scream out their favorite movie lines as if they were the star. Here's just a few. In the lobby, we created a VR experience where the viewer could be the star of a movie scene. Play around with in in the upper right hand corner Branding for the event around town. <img width="1960" height="1234" width_o="1960" height_o="1234" data-src="https://freight.cargo.site/t/original/i/8275391dd3945287a8076208fa6737446df8a6543e0128e033fc7e540a7c4c0f/Screen-Shot-2020-09-20-at-10.28.58-PM.png" data-mid="83268174" border="0" src="https://freight.cargo.site/w/1000/i/8275391dd3945287a8076208fa6737446df8a6543e0128e033fc7e540a7c4c0f/Screen-Shot-2020-09-20-at-10.28.58-PM.png" /> Digital teaser posters were spread on social channels. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3e08638b120a37546e40ec15bc46ec8b91cc90167138dadbfde6c0a9116dd3b/SC10_ACT_V01.jpg" data-mid="83044209" border="0" src="https://freight.cargo.site/w/1000/i/e3e08638b120a37546e40ec15bc46ec8b91cc90167138dadbfde6c0a9116dd3b/SC10_ACT_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e021afbfd4f7514960adec64b34678a9cfd420cf5907594049609b5d3f8956fc/SC20_FAN_V01.jpg" data-mid="83044210" border="0" src="https://freight.cargo.site/w/1000/i/e021afbfd4f7514960adec64b34678a9cfd420cf5907594049609b5d3f8956fc/SC20_FAN_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/530323ac1b269ff11ec1d56884a1b433004ed06cdc5cb168b75c935f12320781/SC30_PER_V01.jpg" data-mid="83044211" border="0" src="https://freight.cargo.site/w/1000/i/530323ac1b269ff11ec1d56884a1b433004ed06cdc5cb168b75c935f12320781/SC30_PER_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/469a93008f150a9975353c3cb7b6e46b1f88a706cca81fec6c257c7b14173ab9/SC40_COM_V01.jpg" data-mid="83044212" border="0" src="https://freight.cargo.site/w/1000/i/469a93008f150a9975353c3cb7b6e46b1f88a706cca81fec6c257c7b14173ab9/SC40_COM_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bd60c46f1c58c1e39a5c53fc60f71d9f6cfe1aed95256732a4724c954cb8380/SC50_HOR_V01.jpg" data-mid="83044213" border="0" src="https://freight.cargo.site/w/1000/i/3bd60c46f1c58c1e39a5c53fc60f71d9f6cfe1aed95256732a4724c954cb8380/SC50_HOR_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b4148f5bc65fab1211a2156906334bcf7eb8f19ad82dbed5d96c7ec36fb7ed4/SC60_DRA_V01.jpg" data-mid="83044214" border="0" src="https://freight.cargo.site/w/1000/i/7b4148f5bc65fab1211a2156906334bcf7eb8f19ad82dbed5d96c7ec36fb7ed4/SC60_DRA_V01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c13f8fa8cbe7474c454eb49228e1a6220e1378342581d0466c98c480a85ed7b/SC70_SCI_V01.jpg" data-mid="83044215" border="0" src="https://freight.cargo.site/w/1000/i/5c13f8fa8cbe7474c454eb49228e1a6220e1378342581d0466c98c480a85ed7b/SC70_SCI_V01.jpg" />And sharable fun in the lobby. <img width="1954" height="1230" width_o="1954" height_o="1230" data-src="https://freight.cargo.site/t/original/i/6cc11b49977aeea0b340f6e8eeaf3bd52f6c2a4f99dd03a3ed6d7e8adab79c1d/Screen-Shot-2020-09-20-at-10.28.39-PM.png" data-mid="83268193" border="0" src="https://freight.cargo.site/w/1000/i/6cc11b49977aeea0b340f6e8eeaf3bd52f6c2a4f99dd03a3ed6d7e8adab79c1d/Screen-Shot-2020-09-20-at-10.28.39-PM.png" /> https://adamsgreatesthits.com/LEVI-S-Live-In-Levi-s-launch Fri, 18 Jul 2014 05:27:35 +0000 Adam Nowak Creative https://adamsgreatesthits.com/LEVI-S-Live-In-Levi-s-launch Levi’s was just coming off the fantastic “Go Forth” campaign. But it left the brand feeling out on the fringes of high-fashion, and not inclusive.&nbsp; What started with me taking the strategy and crafting it into a creative articulation, which was “We’re not Bon Iver, we’re Bruce Springsteen. Let’s stop playing the coffee houses and get back to playing the stadium,” turned into the “Live In Levi’s” tagline. And a huge new business win for FCB West. I developed and guided the new voice and wrote the first two spots in the now long-standing campaign. Directed by Frederik Bond, MJZ Directed by Sara Dunlap, Rattling Stick https://adamsgreatesthits.com/TACO-BELL-Live-Mas-launch Sun, 18 Mar 2012 17:41:34 +0000 Adam Nowak Creative https://adamsgreatesthits.com/TACO-BELL-Live-Mas-launch Think Outside The Bun was one of the best challenger taglines of our time. But in 2012, Taco Bell was much more than just a burger alternative. I wanted to dig in and celebrate our inventive, rebellious, cross-cultural sprit.&nbsp; So Live Mãs was born.&nbsp; I wrote, developed the brand voice, and produced all the launch work for the new campaign.&nbsp; We produced too many things to count, but here are some of my favorite highlights. &nbsp; Directed by The Malloys, HSI Directed by Erich Joiner, Tool Directed by Peter Darley Miller, @Radical Spots directed by Jake Scott, RSA Director: Erich Joiner / Tool Doritos Locos Tacos Case Study Our goal with all of Taco Bell's Merchandising was to leverage all of our instagram and twitter followers by creating sharable packaging concepts, designs and writing. Here's an example of what we did for our Feed The Beat music sponsorship program and this years breakfast launch <img width="1178" height="710" width_o="1178" height_o="710" data-src="https://freight.cargo.site/t/original/i/b55d6b698dc12cb6fdea2c0abc242a9c13db4968cc70d81977d16c50e312d100/Screen-Shot-2020-07-23-at-1.07.40-AM.png" data-mid="83044243" border="0" src="https://freight.cargo.site/w/1000/i/b55d6b698dc12cb6fdea2c0abc242a9c13db4968cc70d81977d16c50e312d100/Screen-Shot-2020-07-23-at-1.07.40-AM.png" /><img width="1006" height="682" width_o="1006" height_o="682" data-src="https://freight.cargo.site/t/original/i/29af87b855626f5eed934062493f6949954c04e97ee037fcf67659321f4b5b52/Screen-Shot-2020-07-23-at-1.06.31-AM.png" data-mid="83044242" border="0" src="https://freight.cargo.site/w/1000/i/29af87b855626f5eed934062493f6949954c04e97ee037fcf67659321f4b5b52/Screen-Shot-2020-07-23-at-1.06.31-AM.png" />